An Ongoing Collection of Mission Statements and Vision Statements

Sun, 03 May 2020 00:00:00 +0000

Here is a collection of mission statements and vision statements.

Mission statements should clarify a company’s core ideology. Vision statements should indicate a company’s long-term goals.

Both mission and vision are the things that won’t change in the short-term, which serve the purpose of guiding behavior, inspiring stakeholders, and stimulating progress.

Mission Statements

3M: 3M is committed to actively contributing to sustainable development through environmental protection, social responsibility, and economic progress
Adidas: The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.
Amazon: To offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
Apple: To bringing the best user experience to its customers through its innovative hardware, software, and services.
Cisco: Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Coca Cola: To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.
Costco: To continually provide our members with quality goods and services at the lowest possible prices.
Disney: To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Facebook: To give people the power to build community and bring the world closer together.
Google: To organize the world’s information and make it universally accessible and useful.
Ikea: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Intel: Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
Microsoft: To empower every person and every organization on the planet to achieve more.
Netflix: We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.
Nike: Do everything possible to expand human potential
Southwest Airlines: Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Tesla: To accelerate the world’s transition to sustainable energy.
Uber: To bring transportation — for everyone, everywhere.
Walmart: To save people money so they can live better.

Vision Statements

3M: 3M Technology Advancing Every Company; 3M products enhancing every home; 3M innovation improving every life.
Adidas: To be the design leaders with a focus on getting the best out of the athletes with performance guaranteed products in the sports market globally.
Amazon: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Apple: We believe that we are on the face of the earth to make great products and that’s not changing.
Cisco: Changing the way we work, live, play, and learn.
Coca Cola: Inspiring each other to be the best we can be by providing a great place to work.
Costco: To provide a wide selection of merchandise, plus the convenience and exclusive member services, all designed to make the shopping experience pleasurable.
Disney: To be one of the world’s leading producers and providers of entertainment and information.”
Facebook: People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Google: To provide access to the world’s information in one click.
Ikea: To create a better everyday life for the many people.
Intel: If it is smart and connected, it is best with Intel.
Microsoft: to help people and businesses throughout the world realize their full potential.
Netflix: Becoming the best global entertainment distribution service.
Nike: To bring inspiration and innovation to every athlete in the world.
Southwest Airlines: To become the world’s most loved, most flown, and most profitable airline.
Starbucks: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
Tesla: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Uber: Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.
Walmart: Be the destination for customers to save money, no matter how they want to shop.

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An Ongoing Collection of Strategy Matrices

Tue, 31 Mar 2020 00:00:00 +0000

Here is a collection of analytical matrices in strategic management and entrepreneurship. As a tool for strategic decision making, each matrix is made of two analytical dimensions.

1 General-purpose Matrices

SWOT Analysis [analytical dimensions: external/internal × harmful/helpful]
TOWS Analysis [analytical dimensions: (strength vs. weakness) × (opportunities vs. threats)]
Eisenhower Priority Matrix [analytical dimensions: urgency × importance]
Risk Reward Matrix [analytical dimensions: risk × reward]
Skill-Will Matrix for Managing & Leading People [analytical dimensions: people’s will × people’s skill]

2 Strategic Management

2.1 Business Strategy

Generic Strategies [analytical dimensions: market scope × profit driver]
Miles & Snow’s Strategic Type [analytical dimensions: environment × action]
BCG Matrix [analytical dimensions: market growth × market share]
Blue Ocean Strategy: Four-Action Matrix [analytical dimensions: relative performance × perceived value]
Competitor Identification Matrix [analytical dimensions: market overlap × resource similarity]

2.2 Corporate Strategy

Ansoff Growth Matrix [analytical dimensions: product (old vs. new) × market (old vs. new)]
M&A Integration Matrix [analytical dimensions: interdependence (acquirer v. target) × autonomy (target)]
Outsourcing Matrix [analytical dimensions: strategic impact × cost benefit]
Kraljic Purchase Control Matrix [analytical dimensions: strategic impact × cost benefit]
Bartlett & Ghoshal Globalization Matrix [analytical dimensions: global standardization (↓cost) × local customization (↑value)]
Stakeholder Interest Influence Matrix [analytical dimensions: stakeholder power × stakeholder interest]

3 Innovation Strategy

Types of Innovation [analytical dimensions: problem maturity × solution maturity]
Perrow’s Technology Typology Matrix [analytical dimensions: task analyzability × task variability]
Perrow’s Coupling-Interaction Diagram [analytical dimensions: system coupling (tight vs. loose) × system interaction (linear vs. complex)]
Product-Process Change Matrix [analytical dimensions: product change × process change]
Abernathy & Clark Innovation Matrix [analytical dimensions: market creation (low vs. high) × technological change (low vs. high)]
How-Wow-Now Matrix [analytical dimensions: novelty × feasibility]
Verganti’s Innovation Matrix [analytical dimensions: new technology × new meaning]
Standford Human-Systems Design-thinking Matrix [analytical dimensions: creation (understand vs. create) × abstraction (concrete vs. abstract)]

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